Wish
’The World of Wish’
I did
Creative Direction (music)
Sound Design
Project Management (music-side)
together with
MassiveMusic (agency)
Joris Benjamins (composer)
Diede Claesen (vocals)
The best briefs are the ones where you’re allowed to make something that’s completely out there and without any limitations. This was one of those.
Not only did we amplify the craziness of Wish with crazy hyperpop beats, we also managed to create a vocal hook using the name of the brand - something I didn’t know I had on my bucketlist.
Forced Smiles
The campaign additionally features a new ‘Forced Smiles’ broadcast spot that plays on the false reactions that we emote when receiving bad or ill-conceived gifts from our family and friends.
In collaboration with
MassiveMusic, Joris Benjamins, Diede Claesen.
Client
Wish
Agency / Production
Whale Amsterdam
Edit
Rigel Kilston - Splash Studios
Producers
Enzo Soubra, Ezra Xenos, Justin Townsend, Victoria Lechevalier, Kathy Sihavong, Cory Chonko & Daan Schraauwers
VFX & 3D
Voranc Kumar, Ziga Radulj & Andrej Gregori